Emme Architecture

Emme Studio is an interior architecture firm based in Paris and Marseille, specializing in creating unique and innovative spaces for residential and commercial clients. Their need was to develop a creative identity together that would set them apart from the competition and from rather traditional architect websites. They desired a distinctive visual footprint that reflects their avant-garde approach and draws inspiration from Brutalism principles in (web) design.

WEBSITE : www.emme-architecture.com

Design & Devs

Context

The client faced several challenges:

• Lack of brand identity: The client lacked a coherent brand identity that accurately represented their unique design philosophy and approach.

• Competitive landscape: In a highly competitive market, it's crucial to differentiate and stand out from other interior architecture firms.

• Traditional design aesthetic: Many architect websites adhere to conventional design aesthetics, resembling simple portfolios, and fail to convey the client's innovative and unconventional approach to interior design.

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Scope of work

We worked on the following areas before proposing the best digital experience and meeting the client's brief:

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1. Brand Strategy Development:

• Conduct in-depth research on the client's target audience, competitors, and industry trends to identify key brand differentiators.

• Collaborate closely with the client to define their brand values, mission, and vision, ensuring they align with their design philosophy.

• Develop a comprehensive brand strategy focusing on the client's commitment to innovation, creativity, and challenging design norms.‍

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2. Visual Identity Design:

• Drawing inspiration from elements of Brutalism, an architectural style increasingly seen in web design in recent years, create a visual identity embracing roughness, simplicity, and boldness.

• Use a minimalist color palette with bold and contrasting shades to create visual impact and evoke emotions.

• Design a distinctive logo symbolizing the client's unique approach to interior design, incorporating geometric shapes and clean lines.

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3. Website Development:

• Design and develop a custom website showcasing the client's project portfolio in a visually appealing and immersive manner.

• Use design elements inspired by Brutalism, such as asymmetrical layouts, raw HTML-like framed texts, and industrial typography, to create a memorable and impactful online experience.

• Ensure the website is fully responsive and optimized for both desktop and mobile devices, providing users with a seamless browsing experience.

Results

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The implementation of the branding and website design strategy resulted in the following outcomes:‍

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• Distinctive Brand Identity: The client successfully established a distinctive brand identity that set them apart from competitors and resonated with their target audience.‍

• Increased Visibility and Recognition: The bold and unconventional branding approach attracted attention and recognition within the interior design community, leading to increased visibility and inquiries from potential clients.‍

• Enhanced Online Presence: The visually striking website effectively showcased the client's project portfolio, boosting engagement and inquiries from potential clients.‍

• Positive Customer Feedback: The client received highly positive feedback from existing and potential clients, praising the creativity and innovation reflected in their branding and website design.‍

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Overall, the collaboration resulted in a successful rebranding effort that not only reflected the client's unique design philosophy but also positioned them as a leader in the field of avant-garde interior design.

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